Privacy Policy

This policy is effective as of 15 April 2022.

1. Your Privacy Matters

Your privacy is important to us. It is the policy of The Strength Lab LLC to respect your privacy regarding any information we may collect from you across our website and other sites we own and operate.

2. Information We Collect

We only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we're collecting it and how it will be used.

Personal Information: Name, Email, Address (for shipping and billing).

Mobile Information: Phone number (for SMS updates).

3. How We Use Your Information

We use the information we collect to:

Process and fulfill your membership, coaching, or apparel orders.

Send you transaction updates (billing check-ins, shipping, receipts).

Send you marketing and facility updates (gym announcements, apparel drops, special offers) only if you have explicitly opted in.

4. SMS & Mobile Information Privacy (CRITICAL SECTION)

Collection: We collect your phone number when you voluntarily provide it to us, for example, by checking a box on a web form, making a purchase, or texting a keyword to our number.

Use: We use your phone number to send you the text messages you have requested, such as Order and Access Confirmations (Transactional) and Gym/Apparel Updates (Promotional).

No Sharing of Mobile Data: We value your privacy. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Exception: We may share your data with our trusted service providers (such as our SMS delivery platform) solely for the purpose of delivering our messages to you. These providers are not authorized to use your information for their own marketing.

5. Data Retention & Security

We only retain collected information for as long as necessary to provide you with your requested service. What data we store, we'll protect within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use or modification.

Cookie policy

What are cookies?

Cookies are small pieces of data stored in text files that are saved on your computer or other devices when websites are loaded in a browser. They are widely used to remember you and your preferences, either for a single visit (through a "session cookie") or for multiple repeat visits (using a "persistent cookie").

Session cookies are temporary cookies that are used during the course of your visit to the Website, and they expire when you close the web browser.

Persistent cookies are used to remember your preferences within our Website and remain on your desktop or mobile device even after you close your browser or restart your computer. They ensure a consistent and efficient experience for you while visiting our Website or using our Services.

Cookies may be set by the Website ("first-party cookies"), or by third parties, such as those who serve content or provide advertising or analytics services on the website ("third party cookies"). These third parties can recognize you when you visit our website and also when you visit certain other websites.

What type of cookies do we use?

Necessary cookies: Necessary cookies allow us to offer you the best possible experience when accessing and navigating through our Website and using its features. For example, these cookies let us recognize that you have created an account and have logged into that account to access member content.

Functionality cookies: Functionality cookies let us operate the Website and our Services in accordance with the choices you make. For example, we will recognize your username and remember how you customized the Website and Services during future visits.

Analytical cookies: These cookies enable us and third-party services to collect aggregated data for statistical purposes on how our visitors use the Website. These cookies do not contain personal information such as names and email addresses and are used to help us improve your user experience of the Website.

Social media cookies: Third-party cookies from social media sites (such as Facebook, Instagram, etc.) let us track social network users when they visit our Website, use our Services or share content, by using a tagging mechanism provided by those social networks. These cookies are also used for event tracking and remarketing purposes. Any data collected with these tags will be used in accordance with our and the social networks' privacy policies. We will not collect or share any personally identifiable information from the user.

Use of Information

We use your phone number to send you the text messages you have requested, such as:

Transactional Messages: Order confirmations, 24/7 digital key setup updates, shipping notifications, and customer support replies.

Promotional Messages: Updates on membership openings, limited apparel drops, gym events, and training announcements.

No Sharing for Marketing (Strict No-Sharing Policy)

We value your privacy. We do not share, sell, rent, or trade your mobile phone number or SMS consent data with any third parties or affiliates for marketing or promotional purposes.

Exception: We may share your number with our trusted service providers (such as our SMS delivery platform) solely for the purpose of delivering our messages to you. These providers are not authorized to use your information for their own marketing.

Legal Exception: We may disclose information if required by law, such as in response to a subpoena or court order.

Opt-Out

You may opt out of receiving text messages from us at any time by replying STOP to any message. We will process your request promptly.

What are your cookie options?

If you don't like the idea of cookies or certain types of cookies, you can change your browser's settings to delete cookies that have already been set and to not accept new cookies. To learn more about how to do this or to learn more about cookies, visit internetcookies.org.

Changes and amendments

We reserve the right to modify this Policy relating to the Website or Services at any time, effective upon posting of an updated version of this Policy on the Website. When we do, we will revise the updated date at the bottom of this page. Continued use of the Website after any such changes shall constitute your consent to such changes.

Acceptance of this policy

You acknowledge that you have read this Policy and agree to all its terms and conditions. By using the Website or its Services you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to use or access the Website and its Services.

Contacting us

If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to our use of cookies or personal data, you may contact us directly via our website interface.

This document was last updated on January 1, 2026.